Product discovery is one of the least understood processes in eCommerce. Many brands and retailers make the assumption that it’s limited to the early phases of the buyer journey when shoppers initially search for products - that once they start to browse through the results, the job is done, and online product discovery no longer influences the rest of the shopping experience. At Hyper, we want to help even more makers find success. Hyper is a 60M early-stage fund co-founded by Josh Buckley, Product Hunt’s current CEO along with writer, founder and designer Dustin Curtis. Two ex-Sequoia operators are part of the team at launch as well. It has helped countless companies find their audiences including startups like Notion, Airtable, Zoom, and Slack, which all launched on Product Hunt. Malika Cantor as Partner and GM and Ashton Brown as Head of Program. In reality, successful product discovery is the groundwork of online customer experience, and contrary to popular belief, it happens and should happen throughout the buyer journey.ĭigital buying journeys are complex. Product Hunt has always been the heart of the maker movement. According to data from Google, 98% of consumers switch devices within a day and they use up to four touchpoints when shopping. Not only that, but each time a shopper interacts with your website, social presence, app, and brick-and-mortar stores, they are likely to have different contexts and motivations. Add this to shopping habits, which vary from person to person, and suddenly the idea of limiting product discovery to the early stages of the journey feels like a major missed opportunity to introduce your customers to more items they’ll love. Rain's neuromorphic approach to analog chips could vastly reduce the costs of creating powerful AI models and will hopefully one day help to enable true artificial general intelligence. Its a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech. Getting online product discovery right enables you to deliver value at every customer touchpoint. Product Hunt surfaces the best new products, every day. He may be famous for not saying much, but the vehicle he drives manages to speak volumes about the man.Here’s what that can look like for your customers: 1) Recreating the Joys of In-Store ShoppingĮCommerce has gone through rapid and accelerated growth since last year, bringing with it a new era of improved online customer experience and consumers who demand nothing less.īy focusing on improving online product discovery, retailers can leverage eCommerce capabilities that align with modern customer expectations. Yes, the applejack green 1976 Mini 1000 MkII, with its black painted hood (or bonnet as we Brits call it), was undoubtedly the perfect choice for the character Rowan Atkinson portrays. After all, from its launch way back in 1959, the Mini was always looked upon as something of an oddball. Its inventor, Sir Alexander Issigonis, wasn’t exactly shy about pushing the boundaries of design. While traditional thinking lined up a car’s powerplant front-to-rear, he went and slapped them sideways into the vehicle to gain more interior room. Perhaps not the first time someone had thought outside the box (think hugely successful rear-engined Volkswagen Bug/Beetle), but Sir Alex perfected the idea of what is now an industry standard.īack in its day, the Mini had a lot going for it. It was quite roomy for its overall size, was frugal on fuel, easy to park, and available in a number of configurations, including the sporty Cooper and Cooper S models. It was the darling of the swinging ‘60s and the car to be seen in, and yet Mr. Who will ever forget the episode in which he placed his newly purchased armchair on the roof of his Mini and proceeded to drive home piloting the vehicle sitting in the chair? It surely has to be one of the funniest moments in television history! Bean has managed to overshadow this on any number of occasions with his harebrained antics. Over the years I’ve owned several Minis, including Cooper and Cooper S models, and as much as I’ve loved them all, I’ve never quite gone to the extremes of Mr. His Mini boasts padlocks for door locks and a hidden key system which included positioning a sequence of keys in and around the vehicle to finally gain access to the ignition key, but that wasn’t even enough for him. Oh no, his somewhat patented anti-theft system, on occasion, also involved the complete removal of the vehicle’s steering wheel.
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